Is it possible to select the target audience of the impressions 
The ProDoctorovfollowing types of targeting work in the banner advertising system:
- «Таргетинг по тематике» for an audience interested in medical issues, your banners will only be seen by page visitorsProDoctorov.
- «Географический таргетинг» to the audience of a certain city - your banners will be seen only on the pages of the selected city.
- «Таргетинг по интересам» The audience is offered the choice of the advertiser - all visitors, wide coverage, narrow coverage and customizable. By default, the system offers the most effective targeting for your clinic, but based on the goals of the advertising company, you can choose any other one. The cost of such targeting depends on the degree of narrowing of the audience and is shown on the inclusion page of the advertising company.
Are we using the fight against impression fraud
The system ProDoctorovhas a multi-stage anti-fraud filter that automatically «на лету»filters out page downloads by robots and downloads that artificially affect impression statistics.
How we count banner impressions
To maximize the effectiveness of your advertising companiesProDoctorov, it guarantees the visibility of banners. This means that only impressions that meet three requirements are counted.:
- 100% of the banner area was in the active browser window (for comparison, Yandex counts banner impressions from 50%);
- the banner was in the active browser window for at least 2 seconds (for comparison, the Interactive Advertising Bureau recommends taking it into account after 1 second);
- the site page was opened by a human, not a robot.
What is a guarantee of banner visibility?
Banner advertising ProDoctorovuses a special code that collects data from the browser about how the user interacted with the page and the banner. The collected data is automatically compared with the above three requirements and a decision is made whether to count the display or not. Our visibility guarantee applies to absolutely all display banner locations.
How many times will a visitor ProDoctorovsee our banner?
A unique visitor can see your banner from 1 to 5 times a day (set when launching the campaign). This allows you to use your advertising budget effectively and prevents «слив»the budget for repeat impressions.
Which audience coverage should I choose
How banner impressions are paid for
Only banner impressions that meet our three requirements at the same time are subject to payment. If an impression does not meet at least one requirement, it will not be included in the list of items to be paid. Accordingly, the number of paid impressions and the total number of banner downloads will vary.
Where do the banners of our clinic come from
Standard banners are generated automatically. When launching a campaign, the system copies data from the clinic's page: name, specialization, contact phone number, and number of doctors. This information on the banner does not change throughout the campaign, even if the data on the clinic's page changes.
Individual banners are added on request and can carry information about promotions, discounts, new services, or tell patients about a specific clinic specialist.
Where will our banners be placed
Banners are placed exclusively on the website https://prodoctorov.ru
Can I change or cancel the running ad campaign?
No, if you have already launched a campaign, it cannot be canceled, the banner image and the link to the clinic's page cannot be changed. This is necessary in order to comply with the requirements of Law No. 347-FZ on providing up-to-date information about advertising.