The information about the promotion must contain:
- The exact name of the service covered by the promotion;
- The amount of the discount, as a percentage, indicating the initial cost*;
- Validity period of the promotion;
- When offering a promotion for a comprehensive service, the composition of the complex;
- The presence of contraindications to the procedure.
*If the clinic offers a Club Fee for a doctor's appointment, then the cost of the initial doctor's appointment with a discount indicated in the promotion must be equal to the final cost of the appointment indicated on the doctor's page.
Promotions containing:
- Links to third-party resources, phone numbers, and clinic addresses;
- Indications for the procedure or a description of the effect it has;
- Information not related to this promotion, including promotional offers;
- Words and phrases written entirely in capital letters.
Let's take a closer look at the examples:
1. Checkout 
Correctly
Wrong
It is not clear from the description what is included in the program, indications for the checkout are indicated, as well as advertising information that is not related to the checkout itself.
2. Implantation
Correctly
Wrong
This description does not specify the discount percentage (range) and it is not clear what the final cost will be.
3. Discount on doctor's appointment
Correctly
Wrong
The promotion description does not specify the price or percentage of the discount, describes the doctor's regalia and provides information unrelated to the promotion.